Concept Art

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You’ve heard the saying “A picture is worth a thousand words.” This is very true, especially when it comes to complicated and/or convoluted concepts.

Concept art is widely used to solve specific problems and is a translator-giving impact and expression to a company's or products marketing message, expressing and elaborating ideas, or defining inner workings or theories.

You may be selling a product that you want to elaborate about how it is better than your competitor’s product. This sometimes involves communicating the concept of how, why, when, where, or what the product does differently…

You may be developing a training product with subject matter that needs illustration and elaboration to help your student’s comprehension and/or memory retention…

Or you may want an interface that visually depicts and conveys as a whole who you are and what you do…

Throughout Malane Newman’s career and particularly her employment of 15 years as lead designer with Accenture Corporation (formerly known as Andersen Consulting), she designed and created hundreds of computer-based training (CBT) and web-based training (WBT) products for their Fortune 500 clients throughout the world, in several different languages, and on numerous subject matters.

Each of these programs would consist of several hundred pieces of concept art and interactive art. Concept art can help with language barriers and particularly interesting is the visual differences of seemingly every day occurrences and the meanings they carry forth in other cultures. For example, did you know that showing the palm of the right hand is offensive in some cultures?

Malane Newman, with her vast experience, talent, and artistic skills can help you with your concept art needs whether it is for your training product, graphic art/print and marketing pieces, company presentations or your website design and content pages. Get started today with getting the right message across!

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